Impact and legacy

Tourism New Zealand understands that the information shared and decisions taken at conferences can make a real and meaningful difference for communities.  

Setting and measuring impact goals ensures international conferences work as a catalyst for positive social change – social, cultural, economic, and environmental.

Our Conference Impact Aotearoa programme​ supports conference organisers to: 

• validate your organisation’s purpose and demonstrate its impact  
• enhance the strategic focus of your conference  
• put long-term, measurable outcomes at the core of your conference activity 
• broaden the appeal of your organisation and build its networks 
• make a real, positive, difference - locally and globally 

The Process

Societal need or issue > Stakeholder engagement > Goal setting > Strategy and implementation > Impact goal  

Tourism New Zealand’s Business Events team can assist conference organisers with:  

• An introduction to the Conference Impact Aotearoa programme  
• Goal setting, framework, and timeline formulation  
• Assistance with measuring metrics and reporting outcomes  

Are you interested in incorporating Conference Impact Aotearoa into your next international conference?

Get in touch for more information.