We’re thrilled to announce that Tourism New Zealand Business Events has won the ICCA 2023 Best Marketing Award. 

This year’s theme was 'Marketing - Going Beyond the Obvious' and Tourism New Zealand won with our ‘If You Seek’ Business Events campaign that positions Aotearoa New Zealand as a business events destination that’s far from generic. 

The campaign – which compels the curious minded to seek out New Zealand for themselves – teases, but never reveals all. It highlights New Zealand’s new world-class convention centres, unique conference venues, wine, and food experiences, alongside some unexpected experiences along the way, like action-packed transport options. 

It aligns with Tourism New Zealand’s global ‘If You Seek’ campaign, which positions New Zealand as a destination that delivers unique and meaningful connections with people, culture, and the environment. 

Awarded each year, the ICCA Best Marketing Award is the premier recognition for the International Congress and Convention Association’s meetings industry marketers. The overall winner is chosen through a combination of a judging panel and voting by ICCA Congress participants. 

ICCA CEO, Senthil Gopinath: “It’s a huge achievement to win this award and the judges faced a difficult choice. But everyone was captivated by the storytelling of how TNZ takes the delegate out of the meeting space and into the heart and soul of the community. The idea of being somewhere that speaks to you from the outside is so evocative, and quite moving. This concept was brought to life visually, at trade shows across the world, and here in the Congress hall.”  

The ‘If You Seek’ Business Events campaign creative was produced by Yarn and Reel Factory.