Tourism New Zealand gamifies learning for incentive agents with new training platform

Tourism New Zealand is tapping into gamification as a novel way to engage and educate incentive agents.

The organisation is launching a new app-based learning platform that aims to bring critical product knowledge to agents in a fun and interactive way.  

Incentive agents can access the platform easily through a mobile app, which will take them through a learning journey spanning four modules, with each module launched weekly and covering 25 questions.  

The modules will cover a wide range of topics and categories, from ‘Incentive Activities and Attractions’, ‘Unique Venues’, ‘New Zealand Trivia’, and even ‘People’, where agents will get to know the team behind Tourism New Zealand even better. To encourage further proactive learning, links will be provided for agents to independently seek information that are essential for itinerary planning. 

Agents who complete the training with a score of 75% and above will receive an exclusive Certificate of Completion, and the first 500 agents scoring 75% and above will receive a branded gift. 

The Top 10 scorers will receive further rewards such as personalised team training with Tourism New Zealand’s Business Events Manager for South East Asia, priority destination updates, as well as priority invitations for fam trips and in-market events. The best-performing agent will additionally receive a hamper of New Zealand confectionaries. The competition will begin on Wednesday 6th January 2021 and conclude on Sunday, 7th February 2021 at 2359hrs.  

Steven Dixon, Regional Trade Marketing Manager, Asia for Tourism New Zealand said that the motivation behind coming up with the new learning platform is to turn what can be tedious and information-heavy into something fun and engaging and hopes to especially appeal to agents that are competitive by nature. 

Mr Dixon said, “Agents have been overloaded with scheduled webinars and online lecture-style training. It is not easy for incentive planners to retain and recall a fairly large amount of product information, especially through webinars, and so we want to turn the entire experience around with elements of gamification that will add a spark of fun.” 

“Along the way, we also want to take this opportunity to reward and acknowledge our agents for taking the time and effort to continuously keep up-to-date on New Zealand offerings. We hope that, through this new platform, we continue to motivate agents, build communities, and ultimately enhance the brand experience.” 

To take part, incentive agents will need to first register online, following which they will receive a confirmation email with a username and password as well as QR codes and links to download the game app. Launching first in Singapore and subsequently in Indonesia and Malaysia, the platform is developed in partnership with TLC Events and MICE Neurol, with content provided by Tourism New Zealand.