Tourism New Zealand set to bring ‘kōrero’ and ‘kai’ to Barcelona for IBTM World
Tourism New Zealand is returning to major business events trade show IBTM World after an eight-year hiatus.
The organisation is taking four partners to Barcelona: New Zealand International Convention Centre opening in Auckland in 2020; Te Pae convention centre, opening in 2020 in Christchurch; Te Puia, the centre for Māori culture and geothermal wonders in Rotorua, and the New Zealand Maori Arts & Crafts Institute.
As part of Tourism New Zealand’s drive to amplify the history and rich culture of New Zealand and its welcoming people, at the centre of the stand will be a stunning 300kg table, hand-carved from ancient reclaimed swamp kauri wood using traditional Māori techniques. A high-definition screen will showcase video and imagery for an immersive experience. Delegates will be invited to meet, converse and become friends over kōrero (a conversation) and kai (food).
Commenting on the event, Leonie Ashford, International Bids Manager from Business Events Tourism New Zealand, said: “As a destination we have some very exciting and significant new venues opening in the near future and IBTM World provides us with an unmissable opportunity to put them on a world stage. With our table we are bringing a genuine flavour of the uniquely Kiwi experience, manaakitanga – the notion that a stranger can soon become a friend after a conversation and a meal; something that is entirely relevant to us and our stand partners as we come to Barcelona to do business around the globe.”
Tourism New Zealand joins an exciting group of exhibitors already confirmed to attend IBTM World, which takes place from 27 – 29 November in Barcelona.
In 2017 IBTM World welcomed almost 3,000 exhibiting companies from over 150 countries, 3,463 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. Over 74,000 pre-scheduled meetings between exhibitors and buyers were arranged over the three days.