Tourism New Zealand’s Business Events team wants to help you break attendance records for your conference and deliver the best event yet!

Promoting your conference is a critical part of the planning process and will be crucial to the event’s success. We can assist with promoting your event as a ‘must-attend’, using our expertise in selling New Zealand to help you attract as many attendees as possible.

Our eBook The Art of Maximising Attendance is packed full of great ideas, tips, and tricks on how to successfully promote your conference and convince delegates to come to New Zealand.

How Tourism New Zealand can support your conference 

Tourism New Zealand can provide funding to support a bespoke marketing programme for any confirmed international conference in New Zealand with a minimum of 200 international delegates.
In addition, we have an extensive range of professional promotional resources that are free to access for international conferences of all sizes.

Conferences eligible for funding can receive assistance with:
  • Production of a professionally designed conference website
  • Tradeshow support, including stand production and travel costs
  • Production of a conference launch video
  • Design and production of marketing collateral such as save-the-date postcards, eDMs and social media content

How to access this support

If you would like to learn more about how Tourism New Zealand can support you in promoting your conference, please get in touch with our dedicated Business Events team.


Free to use assets

  • Visual library

    A library of professional, free to use city, region, activity and business events imagery and footage.

  • Promotional video

    Our New Zealand promotional video can be used on a loop at trade shows and events or as marketing collateral.

  • Social media tiles

    Professionally designed social media tiles to promote New Zealand as your conference destination. 

  • Presentation template

    A promotional New Zealand PowerPoint presentation template packed full of inspiring images and content. 

  • New Zealand factsheet

    Useful information on what delegates need to know when traveling to New Zealand. 

  • eDM headers

    Professionaly designed headers and footers for use in eDMs. 


To enquire about having your business event in New Zealand please feel free to contact me.

Leonie Ashford

Leonie Ashford

Business Events Bid Manager

New Zealand