New Zealand’s global reputation as a beautiful, safe, and friendly destination ensure tourism is a leading driver of economic growth. New Zealand’s tourism sector is in its strongest ever growth cycle. Increased air access and infrastructure investment has made it the country's largest export earner, overtaking dairy in 2015/16.
New Zealand’s stunning natural beauty, range of amazing activities and adventure sports, unique Māori culture and warm welcome - manaakitanga - provide a good platform for growth, while the work being done building upon these competitive advantages to create a sustainable, responsible, tourism industry is attracting international attention.